Brand marketer and creative strategist with 10+ years of experience building brands through digital campaigns, content strategy, and thoughtful storytelling.

Experienced leading multi-brand initiatives, managing creative projects from concept to launch, and collaborating across teams to create engaging digital experiences.

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Off the clock: Raising a toddler, chasing good hotpot or spicy food, arranging flowers for my soul, and pretending film photography was never a trend.

Creative at heart, strategic by nature, and always looking for meaning in the details.

Grandma Pearl, captured by me

Travel Photo Story featured in LOST Magazine

Chasing Autumn on Film, a festival

For more personal photo work, head over to xialishi.com